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Heavy Rotation Booking

Competition: #441
Client: BA
Open: 17 September 2008
Close: 15 November 2008

$550.00

Guaranteed Prizemoney

Winning entry by ... gotnoname

Large_33537

The Brief

Attention!!! Very interesting competition:

HEAVY ROTATION BOOKING

Our Company is based in New York and in Germany.
We are a booking Agency for US Artist (DJ’s / Rappers / Singers) HIP HOP & R n B. We have organized world tours for artists like: Fat Joe, Lil Jon, Busta Rhymes, Missy Elliot, Method & Redman, Jadakiss, Ying Yang Twins, Nina Sky, Yung Joc, Mario & many many more…

Furthermore we work with many US Top Dj’s such as DJ Drama (T.I. ‘s DJ), DJ Whoo Kid (50 Cents Dj), DJ Irie (The Official DJ of the Miami Heats & Jamie Foxx + Celebrity DJ ), the legendary DJ Kid Capri etc.

We supply hundred of clubs and festivals worldwide like the Splash Festival in Germany or the MTV HIP HOP Open. We have booked shows / after show parties for 50 Cent, Snoop Dogg, Eminem & Alicia Keys…
Brands like Roca Wear, Adidas, Southpole and MTV are among our clients.

History:

Our agency was based overseas (Germany) in the last 6-7 years. Last year we opened an office in NYC and we’re trying to get into the US Market. (Clubs & Festivals)

Our current logo is existing since day one. www.heavyrotation.net

One of the main requirements of the old logo was to mention the .net because we did not have the .com domain. Now that we trying to expend into the US market and HEAVYROTATION is there not known like in Europe/overseas, we decided to change the domain name into www.hrbooking.com (heavy rotation booking) which is more meaningful because bookings are our main focus. Also we coming out with a new website soon and we need the logo for the Corporate Design/Identity.

Meanwhile we have different branches of business:

  • Mastertapes.de which is a mixtape distribution based in Europe (www.mastertapes.de)
  • Heavy Rotation Travel Group which is a travel agency based in NYC

Our Business:

  • The Promoters/Clubs/Festivals are our clients

The promoters and event organizers are our main target groups. The clients (promoters) however don’t have the network or the direct connections to the managements and therefore they have to approach agencies that have the network and can arrange gigs. Promoters want to feel that they are working with an agency that is professional (no delays, no last minute notice, knows how to handle situations, have experience, proper contracts, communication on a professional level etc), that is reliable (artists arrive as promised, the shows are of good quality, clear agreements, and keeping the customer informed) and that has the network (direct contact to artists and management to avoid miscommunication and unreliable agreements)

In essence, Heavy Rotation CONNECTS all parties. Heavy Rotation is the link between the artists on one side, and organizers, promoters, clubs and maybe at a later stage TV and Radio station on the other. Heavy Rotation connects business with entertainment.

A few Competitors:

Corporate companies:

www.wma.com www.bookingentertainment.com

Urban Companies:

http://www.stylusentertainment.com www.americantalentagency.net
http://www.nuagency.co.uk/

Heavy Rotation Business Mission:

To become one of the biggest and best known booking agencies for Urban acts worldwide.

Strategy:

• maintain and expand our position in the existing market
• Increasing profile in the US market
• Increasing shows for concerts ( clubs deal with urban agencies but big festivals and concerts purchase their acts from corporate companies)

Logo Requirements:

The main brand is Heavy Rotation (Booking). Heavy Rotation Got so far 3 branches of business:
Heavy Rotation Booking, HR Travel Group and Mastertapes.
Additional branches such as Heavy Rotation Radio / Entertainment / TV could be added in the future.

Logo Design

Simple but characteristic, sophisticated and corporate but with a touch of urban flavor, a simple shape as its foundation, the word HEAVY ROTATION represented in the image

HEAVY ROTATION meanings:

  • HR makes it possible for artists to be on HEAVY ROTATION, “rotate from one place to another with different gigs”, HR has the network among promoters (and numerous contacts among people from Radio and TV stations) that allows HR to get the MAXIMUM number of bookings or other arranged appearances or businesses (compared to other booking and artist-management agencies)
  • HEAVY ROTATION is on ROTATION meaning HR is everywhere, omni-present, always on top of things, fast, worldwide, never sleeping, energetic
  • HEAVY means weight, power but also stands for reliability, something with content, stability and strength. It can also stand for massive, which can be interpreted as important, deserving respect but also as being rich, can be associated with money (HR is loaded but also makes money for all parties, be it artists or the promoters or media) etc. ‘Heavy’ also stands for ‘a lot’, meaning a lot of rotation, movement, energy.

Logo-Exposure

Every time an artist is booked through HR, the logo will be featured on the particular flyer of the event, concert or club night. Besides that, Heavy Rotation will distribute promo material (T-shirts, Key chains, CDs, Calendars, Pens, and other promotional material) among the clients, mainly the promoters. The HR logo should be suitable for TV, for letters or emails as a watermark and for banners that will hang during shows behind the stage. The logo should be appropriate for business environment in a B2B context with seriousness but should also be attractive to public and end consumers “fans” (Printed HR T-Shirts will wear HR T-Shirts, hats etc). The Logo will be the basis of the corporate design. The logo should not exist as just a font. It should combine the company’s context in an icon with an additional font or a mixed icon with a font.
The winner will pass all the rights + the logo files to us so that we will be the owner of the logo

THANKS & GOOD LUCK!

Download link: http://rapidshare.com/files/146025328/Heavy_Rotation_Logo.doc

Comments Rssfeed16x16

batmantheking

batmantheking:

can i ask you if the logo name is Heavy Rotation Booking or Heavy Rotation (Booking).?
this logo will have same other declination?? i explain better: you told this:
“The main brand is Heavy Rotation (Booking). Heavy Rotation Got so far 3 branches of business: Heavy Rotation Booking, HR Travel Group and Mastertapes. Additional branches such as Heavy Rotation Radio / Entertainment / TV could be added in the future.”

if you have nop intention to changed in the future your logo is better that you explain this.. we are designer and we must tinked in this way.
but if you want only the logo whit HR or HRB… ok no problem. but the aswrer is HR or HRB ??
sorry for my english.

2008-09-28 23:56:19 UTC
BA

BA:

The Main attention of Logo is Heavy Rotation.
If we print T-Shirts or any merchandise we will only put Heavy Rotation on it.
the “booking” is an additional piece for the logo which should be added below or where ever the designer thinks it is nice.
it will be used for the heavy rotation booking website.
if we have a beautiful Heavy Rotation Logo we can just add a little “Radio” / “Entertainment” / “TV” to it. Just like the Booking.
Hope I have answered your question. thanks.

2008-09-29 10:26:13 UTC
BA

BA:

Hi,
thanks for the logos so far.
What we do miss so far are Icons with a good recognition factor.
thanks

2008-09-30 16:01:30 UTC
BA

BA:

Pls don’t do any 3D logos.
Thx

2008-09-30 16:07:34 UTC
blacklab

blacklab:

Do you have a preference on color? Are you planning any changes to the existing website, or keeping that color scheme?

2008-09-30 23:15:16 UTC
BA

BA:

you can use any colors you want to.
we will have a new website after we have the logo
thanks

2008-10-04 19:10:40 UTC
dobrian4ik

dobrian4ik:

most of the logos don’t have the hip-hop look at all

2008-10-04 20:58:27 UTC
cheketere

cheketere:

plase feedback

2008-10-09 14:12:30 UTC
BA

BA:

hi people
sorry that i haven’t left any feedback yet. Too much work to do. I will leave everybody feedback over the weekend.
+ some more info here in the comment box.

2008-10-09 19:31:51 UTC
BA

BA:

Hi,
please have the heart to do an icon with more than just any arrows or just HR
the icon got to stay for what we do:
try to find something which represent what we do: we bring music (Hip Hop and RnB) into the world. Big Name Artists. We already one of the leading agencies worldwide and we want to get to the No1 spot. The Icon has to stay for the No1 Spot & power , music, globality, seriousness and so on… stay tuned & thanks

2008-10-11 16:49:43 UTC
batmantheking

batmantheking:

sorry Ba but i not understand.. you want or no in the logo the “HR” letter you wrote this initially: " Simple but characteristic, sophisticated and corporate but with a touch of urban flavor, a simple shape as its foundation, the word HEAVY ROTATION represented in the image"

my be i understand bad…recap: you want a logo and logotype HR ??
you want a symbol and the logotype or what?
try to explain better please.
i want say if in the logo you want or no the “heavy rotation” or “HR” or no.

2008-10-13 02:03:50 UTC
BA

BA:

hi
we look for an symbol / icon which represents what we do. (pls no graffiti)

we bring music (Hip Hop and RnB) into the world. Big Name Artists. We already one of the leading agencies worldwide and we want to get to the No1 spot. The Icon has to stay for the No1 Spot & power , music, globality, seriousness and so on…

it ist not enough if this icon is only built from a HR or arrows, the font can be nice and simple and serious saying Heavy Rotation and the Booking in a subline or where ever you think it is nice

Thanks & stay tuned

2008-10-13 16:18:11 UTC
BA

BA:

ok I will leave comment + points for as many people I can.

from 1 to 10
10 is the best and 1 worst

2008-10-30 15:19:22 UTC
sanctobin

sanctobin:

is it possible to get some feedback on http://www.logosauce.com/profiles/4871

2008-11-10 11:51:59 UTC
Hippo

Hippo:

Hi BA, do think you can leave some overall feedback that everyone can read before the comp ends, almost 300 logos have been put forward and 1 -10 isn’t really any help at all, i mean if you added up all the hrs that every designer has put into this logo there would be a week off work, i just think for what you are getting some good feedback would do wonders, instead of repeating the same thing :)

2008-11-13 00:34:33 UTC
kchemnad

kchemnad:

hi BA sir…
we are waiting your great feedback for new logos… last time..
best regards
KChemnad

2008-11-13 18:07:35 UTC
gotnoname

gotnoname:

it would be really great, to get some response!

2008-11-14 09:07:15 UTC
BA

BA:

hi people i understand i some of you get mad bc you did not get any feedback.
i have a full time job & travel a lot…
we have checked all logos! we mostly left feedback only on those which we did like, at the begining we left evrybody feedback, but there was too many to leave everyone feedback.

i told few designers to do some changes, only 2-3 of them did. other ones just did not reply. there was a lot of logos too, where we could not do anything wih it…
anyway: thank every one of you!!!

2008-11-14 17:36:33 UTC
Ryu

Ryu:

well.. I don’t think designers get mad… just sometimes frustrated that they don’t get feedback for them to progress their ideas.

2008-11-15 01:53:16 UTC
Sebek

Sebek:

I agree on that 100%. They really didn’t know what they want.

2008-11-15 07:47:09 UTC
Ryu

Ryu:

any updates pleeeeease.. : )

2008-11-28 21:43:06 UTC
Hippo

Hippo:

Have a feeling this will sit in here until atleast 2012

2008-12-03 06:09:16 UTC
Digger

Digger:

Designers – just wanted to update you regarding this comp. I’ve just emailed and reminded Bruce that he needs to select a winner. He has already one in mind but just needs to complete the process.

2008-12-03 20:40:15 UTC
Digger

Digger:

Thanks Bruce and congrats Gotnoname!

2008-12-04 00:39:38 UTC
Digger

Digger:

Paid (…5920318)

2008-12-15 22:17:54 UTC