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Road 2 Recovery

Competition: #1900
Client: R2R
Open: 05 July 2016
Close: 07 August 2016


Guaranteed Prizemoney

Winning entry by ... Deutsch


The Brief

R2R- The Road 2 Recovery Foundation is a 501 © (3) non-profit organization.

Founded to help professional AMA licensed Motocross and Supercross riders and Action Sport Athletes with financial assistance if they sustain career-ending injuries.

R2R also providing motivational, emotional, and spiritual support to these individuals and their families.

Our focus has shifted from assisting after the injury has taken place to becoming the leading safety research and education organization for professional athelets and amateurs in the motorcycle and action sports industry.

Predict and Prevent.

We are currently in the rebranding process and looking into a possible logo change. We need a logo that can be used for appeal sales as well as live on the web. Our current logo has a nostalgic feel. We would like to updated it for more of a millennial reach.

Our tag line is- Give back to the athletes who put it all on the line for us.

R2R was established in 2000 and has raised over 3 million dollars to help over 36 injured athletes. Professional’s like Erik Roner, Daniel McCoy, Paul Basagoitia, and Glenn Salyers are just a few of the athletes that we were able to help and are currently raising funds for.

FB- road2recovery
Instagram- @road2recovery

Target Audience

People in the Motocross, Supercross, and Action Sports Industry.

Age demographic of 40-5 years old, both male and female.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

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