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Sweet Carolina Realty

Competition: #1864
Client: Darren
Open: 18 February 2016
Close: 10 March 2016

$360.00

Guaranteed Prizemoney

Winning entry by ... ergis

Large_untitled-65

The Brief

Real estate sales, residential and property management. Charleston SC area, a coastal city. Bright, uplifting, dynamically bold, but keeping a warm and welcoming presence. Visibility and recognizable branding, from business cards to road side signs.

Target Audience

Buyers and sellers.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16

Darren

Darren:

Good afternoon. Some very good submissions. I am gravitating more to what I se as unique and eye catching.

2016-03-03 22:04:52 UTC
Darren

Darren:

As this contest is wrapping up, I’d like to apologize if I have not provided enough comment to allow you the ability to create.

With that said, you should be able to tell based on the variations of submissions, which entries I am really liking, so in an effort to provide you with more input, I offer the following.

To me, the overall logo, has to look good on a road side sign. Something that makes people passing by say, that is Sweet Carolina Realty, without even being close enough to read the lettering. That can be accomplished with coloring, as well as the design.

Maybe it’s the engineer in me, or being a visual person, but, being drawn to the artwork is important to me. Also, it may be that the artwork will be separated for marketing materials, lapel pins, key chains etc. Regardless, it has to be uniquely identifiable to Sweet Carolina Realty, so, if it is found people go, ahh, SCR, Sweet Carolina Realty. So the brand has to be identifiable both in the full logo, with lettering, but also artwork.

There are many, many real estate agents, and many can do the function. I and my colleagues pride ourselves on being “professional”. So, not so much fluffy, frilly, etc., as it could get lost in the general public.

We are unique, professional, with varying backgrounds, many of us from other corporate functions. Example, I am a retired Naval Officer, currently licensed Civil Engineer, and it this type of background that I and my colleagues bring to our functions as professional agents.

I hope this helps, even if it is in the 11th hour.

2016-03-09 13:56:51 UTC
Darren

Darren:

Thank you all for the submissions. As you can see with the number of short listed entries, I have a tough task ahead of me in selecting the brand.

2016-03-11 12:03:32 UTC
Darren

Darren:

Thank you all for the work and submissions. As before, some impressive work here. The final decision was pretty tough for me, but, I am very pleased with it.

2016-03-15 14:30:05 UTC