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Aerospace Experimental Psychology

Competition: #1849
Client: Rustic
Open: 20 December 2015
Close: 11 January 2016

$220.00

Guaranteed Prizemoney

Winning entry by ... ergis

Large_untitled-44

The Brief

The US Navy needs your help!

Aerospace Experimental Psychologists are active duty uniformed scientists who serve the US Navy and Marine Corps aviation enterprise as human factors engineers. Extensive overview of our community can be found here:

www.navyaep.com

and

www.navy.com/careers/healthcare/healthcare-sciences/aerospace-experimental-psychology.html#ft-key-responsibilities

In simple terms, we are a small group of Naval officers who work in military aviation in a variety of ways- mostly in engineering human-machine interfaces, designing psychometric selection and assessment tools, and conducting research into safety, survivability, usability, and utility of military aviation systems. Our recent thrust has focused heavily on incorporating physiological and neuroscience-based measures into creating adaptive computer systems which assist pilots/aircrew in their role. We are also heavily involved in the design and implementation of new unmanned aerial vehicle development for military operations such as command and control (C2) and intelligence, surveillance, and reconnaissance (ISR).

Our logo is old. We need a new one. This is a military design, and should be in accordance with typical military logo design- specifically aviation focused. It will be used as a logo, a fabric patch for our flight suits, and as a command coin.

Elements to consider:

- the PSI symbol (stands for psychology)
- Nautical elements (rope, anchor, water, etc.)
- Aviation elements (aircraft carriers, jets, classic planes)
- the human body
- the human brain
- research and development
- Design (i.e. we design things, drafting boards, blueprints, wireframe, etc)

Again, keep in mind that this logo must be:

- appropriate for military uniforms
- able to be made into a coin
- something that would fit with other traditional military logos

Target Audience

We are a unique brand of engineers. While our counterparts focus on physical and material design, our role is to take our knowledge of psychology and human factors, and apply it to the drawing board in order to ensure that our aviation systems are ideally suited for the most important element in the equation- the human being.

We work with Navy, Marine Corps, and Coast Guard Aviators. Our patch/logo/coin has to be up to snuff with squadron logos.

We also work with scientists in private industry and academia. Ideally, our logo would appeal to both entities.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16

Rustic

Rustic:

Recommend you look at other typical military logos and aviation patches in order to understand the genre. A typical corporate-style logo is unlikely to be chosen as the finalist. A better strategy would be to look for ways to incorporate the above elements into a military logo or aviation patch design- typically round or shield shape, text that borders central elements, possibly with banner text.

Good luck, everyone!

2015-12-24 17:21:43 UTC
Rustic

Rustic:

Hi, everyone. For anyone considering submitting a new design, or a resubmit, I encourage you to read through the comments on existing designs. I have endeavored to give feedback for every design (not necessarily every iteration). That feedback may help guide your design decisions.

Strong work so far. Thank you for the submissions. Keep em’ coming!

2016-01-02 15:52:38 UTC