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Competition: #1848
Client: EmilyB
Open: 16 December 2015
Close: 10 January 2016


Guaranteed Prizemoney

Winning entry by ... Deutsch


The Brief

Cochrane Toyota is launching a special purchasing program for the express purchase of SUVs that are specially brought in at market price or below.

These vehicles will be able to be express purchased online or in person.

Ideally we are looking for a button like logo that illustrates the concept of SUV N GO. We also had discussed some airport signage like Park and Go but something that is specific to SUVS.

We are drawn more to iconography than exact imagery as the SUVS will be all makes and models.

We like the idea of green to illustrate the Go or some idea of forward motion.

Target Audience

All people in the automotive buying market who are wanting to quickly buy SUVs that are at or below market pricing. These are people who want a good deal and they don’t want to have to spend lots of time getting it. The express nature of the buying is just as important as the right price. All ages and genders will relate to this.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

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