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Sushi Lovers

Competition: #1846
Open: 24 November 2015
Close: 24 December 2015

This competition has been forfeited.


Guaranteed Prizemoney

The Brief

We have a restaurant, which has run succesfully for over 4 years now, and we would like to upgrade our look to be more contemporary. We have a very nice logo already, but it is not as versatile as we would like, so we are hoping for some great ideas from you guys.

Basically we are a high quality sushi restaurant, where the main focus is on the quality of the food and the great service. We want people to have a great time with us, and get great food as well. We try to mix the traditional japanese sushi with contemporary twists from the nordic region(scandinavia) and the rest of the world, but the basic premise is just to acheive great flavour and beautiful food.

The current logo and uses can be seen here: http://www.kristianelbo.dk/sushilovers/logos.pdf

We are looking for a logo that can help us expand our business and to intuitively connect us to quality and the great times we want people to have with us. It does not have to be a totally different logo – an updated version or use of our current fish/heart, that will allow us to be perceived more stylish/modern/professional is also on the wish list.

Words can be:
Trendy but still accessible, Traditional base, contemporary twists, Soul and heart – passion, focus.
Japanese/Nordic/Modern/Danish design

Target Audience

Everybody that loves sushi :-)
Mostly out customers are 25-55 years – and a lot of younger trendy women also :-)
HIgh school students love it, but the price is often a little too high

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16



Nice competition

2015-11-24 20:22:03 UTC


I love your quotes, remembering this has run for over 4 years, re-face is better than changing totally.

“It does not have to be a totally different logo – an updated version or use of our current fish/heart, that will allow us to be perceived more stylish/modern/professional is also on the wish list.”

2015-11-25 07:55:49 UTC


Estween – there you are :-)
Hoping for something amazing from you guys ;-)

And elaes: Exactly – we actually like the shape of the fish / heart, but can’t quite put our finger on why it is not perceived as modern.
The trick will be to slightly update somehow, and to find a use, that allows for clear communication of our name and logo, until such a day comes, where we only need to show the logo ;-)

- but off course we are open for the possibility of a stroke of genius from someone, to change the logo

2015-11-25 08:03:57 UTC


And remember, that the whole point about this comp, is to get a logo, that will be EASIER and CLEARER when used in square spaces (like left of this comment) as well as long (like on www.sushilovers.dk), with an updated look, that will be perceived as high quality and modern ;-)

2015-11-25 08:13:34 UTC


Hello ULTIMIT could you please give some feedback on design that will be very helpful to know your taste.Thanks

2015-11-25 15:22:07 UTC


I’m working hard to present my design…thanks

2015-11-25 17:21:51 UTC


Can you give your email id in that i can send you my design because i have some problem…

2015-11-26 09:41:54 UTC


Hi Ultimit,
Can you give us some feedback please?

2015-11-28 22:29:48 UTC


Shortlist your Favorites so far?

2015-12-01 18:44:54 UTC


Hello People, what happen when other designer copy my concept here? is very bad what happen! Im talk about the Mr King

  1. #135721 are a copy from my entry #135696, what to do with that?
2015-12-03 15:30:29 UTC


also the #135698 is a simple copy from my design

2015-12-03 15:32:30 UTC
Logo king

Logo king:

I have not copied your design.Two people can design little similar sometimes.It’s a coincidence.As you have submitted it earlier than me,I am withdrawing my designs.So again it’s not copied.
Let the best wins.

2015-12-03 16:01:04 UTC
1 bury


Sorry but…
Anyone could take some design presented and transform it with some variations and say it is coincidence, but it is plagiarized, and is a copy of my idea{ is too coincidental to be exactly the same but with more other curved lines, this has only one name, is a deliberately is a copy, and I will not stop until you remove your similar designs. Be creative, and not use the others designs to create yours. Its all, all people see that here, also the client, and is not correctly, now if i like to change my design and somes lines what?
What happens now if I want to change my lines early
I consider your copy to not reach the same lines you’ve done?
That is impossible to be here, 2 works exactly the same.
Please, take out your similar designs

2015-12-03 18:23:15 UTC
Logo king

Logo king:

i have already removed the similar designs.
Now i can not do anything.I tried to make you understand but as u r not getting the point so no need to discuss further.

Now do whatever you want to do.
And before blaming on others,try and concentrate on your own work.

2015-12-04 11:53:52 UTC


Hi guys,
Thank you for all your entries, but noone has yet hit the bulls eye, and i’m sorry that I have been silent, but I have had to focus elsewhere for the last fortnight, so I have not been able to give you feedback.
I wonder if it’s possible to push the deadline a bit, so we can start the process properly.

Does anyone know how we can push it for a week for example?

2015-12-10 07:17:08 UTC


Logosauce Administrator…

2015-12-10 12:39:52 UTC


Extended until Dec 24th.

2015-12-10 22:46:47 UTC
Zaida Escorcia

Zaida Escorcia:

You should then rate, comment and make your shortlist for us to know which is the right direction. Regards.

2015-12-11 19:02:39 UTC
summit designs

summit designs:

feedback???? it’s been 6 days

2015-12-16 15:14:28 UTC
summit designs

summit designs:

shortlisting? any update/feedback appreciated

2015-12-16 19:15:13 UTC
Zaida Escorcia

Zaida Escorcia:

? feedback? shortlist? score? something please…

2015-12-19 04:40:46 UTC
summit designs

summit designs:

what a waste of time and effort…

2015-12-20 01:55:08 UTC
summit designs

summit designs:

I’m out of here… 12 days and still NOTHING.

I don’t like participating in contests that are run like this.

a real shame…

2015-12-21 21:41:39 UTC
Zaida Escorcia

Zaida Escorcia:

180 entries …. and not a just comment ?. This is a mockery …

2015-12-23 15:37:06 UTC


keep it up

2016-03-16 05:25:24 UTC


Sorry to bump this but I was curious…what happens in the case of a forfeit like this? There are no refunds to the client so does Logosauce just keep all the money? Haha, it would be better if the money was disbursed evenly among every designer who contributed, even if it was just a few cents each lol.

2016-03-31 16:48:49 UTC

So what do you think?

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