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Tails on Trails

Competition: #1840
Client: Tails on Trails
Open: 09 October 2015
Close: 04 November 2015


Guaranteed Prizemoney

Winning entry by ... laura lee moreau


The Brief

I am an environmentalist and a gardener, running a small dog walking company on the side. My business is located in in Philadelphia, but on the outskirts along the Wissahickon. Almost all of my clients live in the same apartment complex, which has a trail leading out the back of the apartment complex into the Wissahickon Park.

As I am interested in nature and animals I am hoping to incorporate both aspects into my logo. I had originally been thinking to keep it simple using the outline of a black lab. with a betta fish swimming around its head maybe sitting on an outline of a leaf that is native to this region.

I would like the logo to be catchy a timeless. i prefer classicly modern rather than funky, something that may go out of style. I am however open to suggestions and the ideas that the professionals have.

Target Audience

My target audience tends to be from the age 21 to 40 as the apartment complex I mostly service is for young professionals. It obviously needs to appeal to animal lovers and anyone interested in the environmental sciences.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16

Tails on Trails

Tails on Trails:

I would also like to add that I love circles. I would love for the overal flow or outline of the design either using a drawn circle to enclose everything or to have the suggested lines of a complete circle. I hope this is helpful! Thank you!

2015-10-09 03:33:44 UTC
laura lee moreau

laura lee moreau:

Hey Craig, thanks for you comment, I’m glad you like it.

To arrive to this end result, I actually listened carefully to the client, and combined her love of circles and environment with nature-inspired colours and a timeless representation of a Labrador, her favorite dog.

Your propositions were good too, good luck in your next comp!

2015-11-11 00:36:44 UTC