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Precision Clicks

Competition: #1794
Client: KKAT
Open: 15 May 2015
Close: 03 June 2015

$280.00

Guaranteed Prizemoney

Winning entry by ... elaes

Large_pc_ld_elv2a_ad

The Brief

Objective: Create a logo for our new business that will be used in all communications such as business cards, letterhead, website, brochures etc

Company Description: Precision Clicks provides PPC Management specifically AdWords management for medium to large sized organisations. We focus solely on AdWords Management and provide a service that drives targeted traffic (clicks) to websites. We deliver exceptional results in terms of rankings, increased clicks, enquiries and conversions. Other players in this market are Marketing Agencies, SEO and SEM Management companies which offer related services to diversify their revenue streams but our organisation aims to focus solely on AdWords Management which means we can offer focused, quantified, measurable marketing services which offers immediate results.

We chose the company name Precision Clicks as it represents accuracy being meticulous and taking care and this is what our organisation is all about. We ensure we deliver exact, targeted, quality clicks to client’s website, increase possibility of conversion and client acquisition.
Brand Values: Innovative, Sophisticated, Modern, Dynamic and Vibrant, Transparent, Honest. We envisage the logo to be Sharp, Stylish, Inventive and fresh.

The name Precision Clicks must to appear with the logo. We are open to different colours, shapes and ideas and want a logo that looks great on both a light and dark background. We look to use this logo in all areas of communication such as business cards, letter head, websites, brochures etc. The logo needs to be supplied in PSD format, if this is not possible we need the logo supplied in both vector CMYK & RGB Jpeg.

We would also look to use the tag line will be – Collaborate | Connect | Convert
This does not have to appear on the logo.

Target Market: B2B, Small – Medium sized businesses with 5 – 250+ clients, target industries include professional services, property, IT, consumer goods, finance, recruitment etc, B2B organisations looking to increase their presence online

Differentiation Point:
 Transparency – reporting provided monthly showing real time results
 Business that genuinely cares about business success
 Exceptional results – Increase in clicks, enquiries, rankings and conversions
 Expertise – Google Certified + 10+ years Marketing experience
 Ownership of Data – all accounts will have the ability to be managed by the company or another provider at any time
 Exclusivity –We are well aware that we will have access to some very confidential aspects of businesses, so we voluntarily agree not to work with a direct competitor in the same geographic areas

Precision Clicks believes in delivering targeted, quality measured campaigns and communicating this in a transparent, easy to understand way. We care about the success of the business we work with and ensure we collaborate with each business to fully understand their Marketing objectives and goals prior to kicking off PPC campaigns. We are passionate about Online Marketing and believe in strategic, personalised campaigns.

We look forward to seeing your creativity and providing feedback and ideas on your design, feel free to contact me if you have any questions. Thanks!

Target Audience

Target Market: B2B, Small – Medium sized businesses with 5 – 250+ clients, target industries include professional services, property, IT, consumer goods, finance, recruitment etc, B2B organisations looking to increase their presence online

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16

KKAT

KKAT:

Hi, thank you for all the great submission thus far. Wanted to give you some direction based on what has been submitted.
We don’t love the idea of a “target” as we think it’s a little out of fashion and want something modern and trendy. Feel free to use our Slogan words of Collaborate, Connect, Convert for visual ideas, it does not necessarily need to be an arrow suggesting a click. Most of all we want something modern and stylised. Our favourite so far is the 1st,2nd and 3rd submission. Any questions please let us know.

2015-05-22 02:30:52 UTC
KKAT

KKAT:

Hi Guys, some more info as our idea evolves.
Logo look and feel should be – Vibrant, Stylish, Fresh, Modern, Young, Hipster looking (funky writing)
Think Social Media/Marketing Agency Style – Colours Blue’s, Green – Mint Green, Aqua Blue, Bright Blue – Pink – Yellow. I like using all the colours in the logo like the link below.
I like the colours used in this logo link below – (let me know if that link works)
Image could be something to do with connecting…. as we are connecting customers to businesses…. or collaboration as we get together with business and understand their ideas and goals.

https://www.google.com.au/search?q=Agency+Style+Logos&biw=1204&bih=536&tbm=isch&imgil=m4Gvil1woz7LRM%253A%253BKw6dFWnZedenFM%253Bhttp%25253A%25252F%25252Fdesignrfix.com%25252Finspiration%25252Flogo-design-ideas-90-great-examples&source=iu&pf=m&fir=m4Gvil1woz7LRM%253A%252CKw6dFWnZedenFM%252C_&usg=__fWuuInJCIOIY5VBFmN-DdwSLnUo%3D&ved=0CDAQyjc&ei=EBtlVYPTA8L68QXj6oLYAg#imgrc=m4Gvil1woz7LRM%253A%3BKw6dFWnZedenFM%3Bhttp%253A%252F%252Fcdn.designrfix.com%252Fwp-content%252Fuploads%252F2011%252F03%252Flogo-design-march-2011-68.jpg%3Bhttp%253A%252F%252Fdesignrfix.com%252Finspiration%252Flogo-design-ideas-90-great-examples%3B500%3B197

2015-05-27 01:26:02 UTC
KKAT

KKAT:

http://a.disquscdn.com/uploads/mediaembed/images/961/4798/original.jpg

Great colours and style in this as well

2015-05-27 01:29:24 UTC
elaes

elaes:

http://a.disquscdn.com/uploads/mediaembed/images/961/4 doesn’t work

2015-05-27 03:18:23 UTC
KKAT

KKAT:

Hi Elaes – are you copying the link fully into the browser. as the link you submitted above stops at the number 4 yet you need to include 4789/original.jpg

http://a.disquscdn.com/uploads/mediaembed/images/961/4798/original.jpg

Let me know if it works – I like the colours and stylised look of this logo, we can’t use an apple but hope the two links showing logo colours and look and feel help with what we are after :)

2015-05-27 03:41:06 UTC
elaes

elaes:

Hi. Sorry i still don’t understand. Have tried adding more but didn’t work either. Maybe you can post full link?

2015-05-27 03:45:25 UTC
KKAT

KKAT:

Thanks Elaes.

I like the following look and feel in terms of “Marketing Agency – Style” and “Use of multiple bright colours” of the following logos and the Geometric feel:

https://www.google.com.au/search?q=Agency+Style+Logos&biw=1204&bih=536&tbm=isch&imgil=m4Gvil1woz7LRM%253A%253BKw6dFWnZedenFM%253Bhttp%25253A%25252F%25252Fdesignrfix.com%25252Finspiration%25252Flogo-design-ideas-90-great-examples&source=iu&pf=m&fir=m4Gvil1woz7LRM%253A%252CKw6dFWnZedenFM%252C_&usg=__fWuuInJCIOIY5VBFmN-DdwSLnUo%3D&ved=0CDAQyjc&ei=EBtlVYPTA8L68QXj6oLYAg#imgrc=m4Gvil1woz7LRM%253A%3BKw6dFWnZedenFM%3Bhttp%253A%252F%252Fcdn.designrfix.com%252Fwp-content%252Fuploads%252F2011%252F03%252Flogo-design-march-2011-68.jpg%3Bhttp%253A%252F%252Fdesignrfix.com%252Finspiration%252Flogo-design-ideas-90-great-examples%3B500%3B197

https://www.google.com.au/search?q=Agency+Style+Logos&biw=1204&bih=536&tbm=isch&imgil=m4Gvil1woz7LRM%253A%253BKw6dFWnZedenFM%253Bhttp%25253A%25252F%25252Fdesignrfix.com%25252Finspiration%25252Flogo-design-ideas-90-great-examples&source=iu&pf=m&fir=m4Gvil1woz7LRM%253A%252CKw6dFWnZedenFM%252C_&usg=__fWuuInJCIOIY5VBFmN-DdwSLnUo%3D&ved=0CDAQyjc&ei=EBtlVYPTA8L68QXj6oLYAg#imgrc=MMv-Q6xtE_twHM%253A%3B1UtOoJGfz3bEAM%3Bhttp%253A%252F%252Fweareutopia.com%252Fwp-content%252Fuploads%252F2012%252F10%252Fweb-architecten-web-design-sub-branding-logo-design-by-Utopia-branding-agency.jpg%3Bhttp%253A%252F%252Fimgarcade.com%252F1%252Fweb-design-logos%252F%3B640%3B350

https://www.google.com.au/search?q=Agency+Style+Logos&biw=1204&bih=536&tbm=isch&imgil=m4Gvil1woz7LRM%253A%253BKw6dFWnZedenFM%253Bhttp%25253A%25252F%25252Fdesignrfix.com%25252Finspiration%25252Flogo-design-ideas-90-great-examples&source=iu&pf=m&fir=m4Gvil1woz7LRM%253A%252CKw6dFWnZedenFM%252C_&usg=__fWuuInJCIOIY5VBFmN-DdwSLnUo%3D&ved=0CDAQyjc&ei=EBtlVYPTA8L68QXj6oLYAg#tbm=isch&tbs=rimg%3ACa82gJ_1WGEUYIjibga-KXXCjPuhQQZnmMTE4zHcghzSUbtgNx_1xRn6xJdnzYqIGUdC4oZWxsa3D3fW9hXVA37NUNnyoSCZuBr4pdcKM-ESsOnRVp2XnXKhIJ6FBBmeYxMTgR5WWuVQvaQ4sqEgnMdyCHNJRu2BGsGVHaTdV_1cSoSCQ3H_1FGfrEl2EdwGqHSU_1iXuKhIJfNiogZR0LigRE0doQPimSIgqEgllbGxrcPd9bxFpUX-ywV6jaioSCWFdUDfs1Q2fEbCDCuh0bKQm&q=Agency%20Style%20Logos&imgdii=YV1QN-zVDZ_RIM%3A%3BYV1QN-zVDZ_RIM%3A%3BRI2h9TIP5mAwFM%3A&imgrc=YV1QN-zVDZ_RIM%253A%3BsIMK6HRspCZrIM%3Bhttp%253A%252F%252Fblog.snoackstudios.com%252Fwp-content%252Fuploads%252F2011%252F05%252Fcolors.jpg%3Bhttp%253A%252F%252Fblog.snoackstudios.com%252Finspiration%252Fbright-colors-bold-statement%252F%3B200%3B200

Let me know if those links work

2015-05-27 04:37:24 UTC
KKAT

KKAT:

Hey Guys, seeing some great results. Thanks for all your submissions. Wanted to share some further links of some of the look and feel we are going for:

https://www.pinterest.com/pin/380132024775146482/

https://www.pinterest.com/pin/380132024775146476/

https://www.pinterest.com/pin/380132024775146462/ – dont like the logo just use of colours

2015-05-29 03:38:17 UTC
AliaL

AliaL:

I am kinda new here so just wanted to know how can the CH choose Putul’s work in his shortlisted entries when it seems it a copy of someone’s work. Is such a thing allowed?

2015-05-30 04:17:28 UTC
KKAT

KKAT:

Hi,
Thank you for the great submissions.
We are looking at either the multiple colour agency variety of logo like below or a more corporate 1 to 2 colour logo option. Not sure which we prefer as yet but . If we could have both styles that would be great

2015-05-30 12:31:56 UTC
KKAT

KKAT:

Thank you everyone who submitted logos. SUch a great response to our brief and we could have chosen 3 of them but needed to pick 1. Thanks again to all the designers and their hard work :)

2015-06-11 10:31:22 UTC