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Lexus of Royal Oak

Competition: #1756
Client: EmilyB
Open: 18 September 2014
Close: 06 November 2014


Guaranteed Prizemoney

Winning entry by ... marcee


The Brief

This a brand new luxury dealership that has a logo but would like an icon or square piece possibly combining the LRO or the crown. We are looking for Lexus level polish and branding that reflects the Lexus brand but also our logo for Lexus of Royal Oak. The ideal finished product should be somewhere between a logo and an icon. Our website is www.lexusofroyaloak.com if you would like to see our current larger logo.

Click here to see a tour of the store for our style and branding look.


Target Audience

Is a mature audience between the ages of 35-75. They are educated, affluent, professionals, who have a passion for quality as well as design. We are very much on trend with the Lexus buyer as a whole, due to our new more modern state of the art facility design we are also pulling in the 28-25 young professional crowd of luxury automobile buyers

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16



@EmilyB – Thanks for the brilliant video introduction for the brand. A great way to see what they are about and get a sense of their style.

2014-09-18 22:51:53 UTC


@EmilyB – don’t forget to shortlist your faves….and then pick a winner.

2014-10-22 04:56:17 UTC


What happened to the real jeeps contest?

2014-10-25 03:50:04 UTC


What did happen to the Real Jeeps contest? Not again!

2014-10-26 22:30:04 UTC


See this

2014-10-29 00:29:46 UTC


So what happens when a competition is forfeited?

2014-10-31 02:41:03 UTC


If forfeited no winner is selected and no one wins. Doesn’t happen often – and usually the client will request a pardon – which we typically grant and reclose the comp so they can select a winner. Which in this case they have just done. – so expect a winner to be selected imminently.

2014-11-06 01:51:44 UTC


Oh my goodness! Thank you so much! I wasn’t notified about this competition but I’ll be sure to upload the vector artwork as soon as I get into the office in a few hours. So sorry! Thank you!

2014-11-25 11:39:31 UTC