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Real Jeeps

Competition: #1755
Client: EmilyB
Open: 18 September 2014
Close: 29 October 2014


Guaranteed Prizemoney

Winning entry by ... elaes


The Brief

The Brief

We are launching a special centre for Jeeps that we would like to fit into and with our “Real Trucks” brand. We would like the a logo for the “Real Jeeps". The logo we are looking for would be fit with our Real Trucks logo but be more Jeep specific.This video also conveys the feel we are looking for, adventure and freedom like the Jeep brand.

Similar to this video the spirit of Jeep is adventurous and free. http://youtu.be/_81MWUO45wc

What we are ultimately looking for is a logo or stamp that is unique enough for jeeps but still ties into our Real Truck brand seamlessly. At this time we are thinking something with some depth that possibly plays on the current jeep logo but are not opposed to considering other versions.

To see the real trucks brand you can visit this page www.mountainviewdodge.com/real-trucks.htm

Target Audience

Target Audience

The target audience is adventure loving males and females between 25-55 that are sporty and feel unique. Everyone from students, to outdoor enthusiasts, urban thrill seekers and ranch hands who would be taking their jeep out on the weekend or using it practically. This brand is in a more rural scenario rather than urban

It needs to appeal to people in a way that says we understand the jeep brand but we also are part of the larger family of Real Trucks for real people just like Real Jeeps for real people.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16



or see the previous Logosauce competition for Real Trucks here

2014-09-18 22:54:35 UTC


@aadi I don’t think there is a problem because its part of the Real Trucks family and, as it says in the brief, it should tie into the brand seamlessly

2014-10-16 02:18:38 UTC


@EmilyB comp re-closed so you can now select a winner.

2014-10-29 00:26:04 UTC


Client missed deadline – have re closed (as per above) so @EmilyB can select a winner after she called us in a panic. Don’t worry @EmilyB has every intention of selecting a winner :)

2014-10-29 00:31:14 UTC


Did we miss Lexus of Royal Oak too?

2014-10-31 13:17:09 UTC