Close: 30 January 2014
Winning entry by ... fancy4com
We are launching a special centre for Trucks that we would like to brand as “Real Trucks”. We would like the a logo for the “Real Trucks”. The logo we are looking for would be similar to the “Guts, Glory” part of the “Guts, Glory, Ram” stamp at the end of the dodge truck commercials that can be seen at the end of this video . This video also conveys the feel we are looking for, not farmers specifically but more of the working man, get stuff done, blue collar feel.
What we are ultimately looking for is an industrial looking stamp or logo. At this time we are thinking something metal looking with some depth but are not opposed to considering other versions.
The target audience is male blue collar regular people between 25-55 that actually drive and use their trucks in a real way. Everyone from farmers, plumbers, oil and gas workers, ranchers, cowboys and everybody in between that actually uses and drives their truck. Not the urban city park down town crowd more the rural crowd.
It needs to appeal to people in a way that says we understand trucks need to do work in a real way in real life and not just be pretty.
Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.