Close: 06 December 2013
Winning entry by ... marulo
This competition is for a new logo design for Well Care, a statewide home health care agency located in North Carolina.
Well Care is a leading provider of comprehensive home health services to private individuals, case managers, insurance companies, health maintenance organizations, nursing homes, and hospitals. Their services help patients maintain their independence, receiving health care in their homes instead of in an institution.
Well Care LLC, consists of two operating companies; Well Care Home Care, and Well Care Home Health.
The logo will need to be able to be utilized with both companies. Also, please note that “Well Care” is comprised of two separate words and MUST ALWAYS be presented that way to avoid copyright infringement.
We’re looking for a logo design that provides a clean, crisp and classic visual image with a contemporary or progressive flair. Although we provide medical services, we want to stay away from the traditional presentation of the health care cross and we’re open to creative designs.
The Well Care Home Health’s new logo should convey warmth, caring and trust.
We ask that designers not submit excessive variations of the same design. Below is a link to our old website but please don’t feel restricted to any existing design elements or the color scheme depicted.
Here are 5 rules that we would like designers to consider.
- The design must be describable. (Can you describe it without seeing it?)
- The design must be memorable. (Is it something you associate easily with mission of this brand)
- The design must be scalable. (It should be recognizable on letterhead and on a billboard)
- The design must work in color and black and white.
- Limit to 2 or 3 colors (vector)
The target audience primarily consists of a female skew and typically 45+.
Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.