Close: 11 September 2013
Winning entry by ... cai.tq
LOGO BRIEF FOR DEVONPORT FLOWERS
Our client, Devonport Flowers is a small high quality florist based in the High Street of Devonport Village, (an upmarket suburb/village) in Auckland, New Zealand.
They want a brand refresh, a new logo and graphics suitable for our store signage, stationery, packaging, uniforms, vehicle wrap and website.
The logo and graphics should be ideally black and white. The current logo is white on black and this is used reversed on some packaging.
You can see the current branding and website at www.devonportflowers.co.nz
Note that the website is also being updated and will generally have a fresher, more image rich feel. They like this site
The immediate market is Auckland City and Auckland’s North Shore (New Zealand). They are targeting the Auckland region (not just the Devonport area). Therefore you may want to incorporate the words “Auckland Wide” into the design as a sub-line or tagline.
Devonport Flowers sell from the store (walk-ins and phone orders), online via the website (mostly overseas orders for local delivery) and via Interflora.
They cater for Weddings, Funerals and other events. They deliver Auckland wide.
They want a stylish, luxurious, slightly feminine, upmarket looking logo.
Perhaps a Monogram plus Logotext. Possibly a pattern (e.g. Louis Vuitton) that can be used for packaging to add a sense of luxury.
Consideration should be given to a social networks avatar (e.g. a monogram) that goes with the full logo.
The design should be minimalist and classy. No cartoons or kitchy flowers.
Some interesting logos we like can be seen here
Thank you for your consideration. Good luck.
Flower buyers in the Auckland region of New Zealand, and international buyers of flowers for delivery Auckland wide.
Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.