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College Goal Washington

Competition: #1623
Client: Alison
Open: 30 July 2013
Close: 11 August 2013


Guaranteed Prizemoney

Winning entry by ... Paco


The Brief

The Washington Student Achievement Council in Washington state is combining two previously separate college-going campaigns: College Application Week and College Goal Sunday.

College Application Week is a national effort to get more students to complete college admissions applications. The event typically takes place in October and encompasses activities related to applying to college. While it’s called College Application Week, more often than not the events take place over the course of a month.

College Goal Sunday is another college-going effort, but this event is about getting students to complete the FAFSA (Free Application for Federal Student Aid). It had a previous brand identity (http://www.collegegoalsundaywa.org) but is now being folded into our other college-readiness programs and needs to be updated.

What we’re looking for is a logo that uses the College Goal Washington name and reflects the state’s efforts to get more students to apply to college and complete the FAFSA.

We recently completed a college & career planning website called Ready Set Grad (www.readysetgrad.org) and we would like that logo to be visually referenced in some way, either through color, shape, or some other fashion.

Target Audience

This logo will be used on statewide marketing materials for both the College Application Week and College Goal Sunday events, as well as on www.readysetgrad.org and partner websites.

The target audiences are as follows:

  • Primary: High school seniors
  • Secondary: High school teachers and counselors
  • Tertiary: Program partners (colleges, universities, community organizations, college access organizations, and other state agencies)

It should appeal to students above all others.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16



Alison where is the short list? anxious

2013-08-07 07:21:10 UTC


For those who have asked me to shortlist entries, I wanted to let you know I’ve shortlisted four entries, but I believe three of them are hidden. Don’t want anyone to think I’m withholding feedback!

2013-08-11 19:06:52 UTC


Don´t worry Alison, it´s a 5 days ago message, and it´s your option to shortlist or not. We designers prefer to see the shortlist but it´s not mandatory for the client.

2013-08-12 10:36:09 UTC


Thanks Alison and College Goal for choosing my entry!
I’ll submit the artwork as soon as possible.

2013-08-24 09:21:01 UTC