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Kennedy Court Reporters

Competition: #1609
Client: Mkens
Open: 15 July 2013
Close: 05 August 2013

$200.00

Guaranteed Prizemoney

Winning entry by ... Paco

Large_kennedy_6_cards

The Brief

I’m trying to update a tired look for a family run business. We’re a boutique court reporting agency that caters to local government agencies and law firms in the southern California region. Since it’s creation in 1976, the theme has been script and pastels. I’d like to stick with some of the tradition with the script, and ideally use the font we currently use, but add something as far as an icon or, for lack of a better term, logo; something beyond the name “Kennedy” to associate with our business.

We’d like the logo to be in the theme of a grapevine/grapeleaf/vineyard, without having our audience think that we’re a vineyard ourselves. We want it to stress elegance and professionalism, modern and classic; although our profession is all computer based now, it is rooted in pen and ink stenography. That was the thought behind the original “logo.” I want to take these concepts and make it contemporary.

If you’re wondering why the vineyard theme, the owner dedicated the the business’s profits to helping others in the community, bearing in mind the bible verse:

“I am the vine, you are the branches…”

What we need is an icon that ties into that theme. We’d like to keep the current script; it’s been on our transcripts for over 30 years, so we need to maintain that sense of continuity We’re open to choices of color; although all current business cards and materials use the hunter green featured on the website. Keep in mind this will also have to look good printed on black-and-white transcripts.

The product would be placed on business cards, a revamped website, promotion materials, and legal transcripts to be filed with the court.

www.kennedycourtreporters.com would be our current website. This will also be undergoing some retooling. Additional work will most likely follow with completion of this project with further design of our transcript cover pages and website materials.

I realize I’ve put a lot of constraints on the project, but the end result ideally would embody all of the above with a contemporary feel.

Target Audience

Law firms, insurance companies, paralegals, judges, etc.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16

WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Hi Mkens,
Thank you for the extended brief. That helps us designers a lot. Do you know what font / type is used for your current logo? There are a lot of script fonts available so searching for it would take a lot of time. If you could provide it or a link to it means we can put our energy into designing you an incredible logo.

Thanks!

Wouter

2013-07-15 07:05:47 UTC
Mkens

Mkens:

WouterZ,
As far as I know, the Font was “created” for us. I’ve searched high and low for a match, to no avail. Thusfar, I’ve just been taking the jpeg of it and scaling it to whatever it is I’m doing with it. I will attempt to follow the rabbit hole back to it’s creator and see if I can’t get an answer for you.

2013-07-15 08:23:19 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Thank you Mkens.
The font looks familiar, but I can’t put my finger on it (probably because it’s tweaked a bit).
If you want to keep the lettering more or less the same, we can also work with a good quality jpeg (higher resolution then on your website). If the quality is good enough we can distill vectors from it which match the original very close. Then we can correct the errors which occurred during the migration and tweak it to become a bit more from this day and age. That way we don’t need the font and save you a lot of time and the result is the same.
Would that work for you?

Wouter

2013-07-15 09:18:18 UTC
Mkens

Mkens:

Wouter, yeah, that sounds good. I uploaded a file I believe to be higher quality than the one on the site. Let me know if that should be sufficient.

http://i1360.photobucket.com/albums/r653/mkennedy85/KCRLOGO_zpsa71b5c87.jpg

 photo KCRLOGO_zpsa71b5c87.jpg

On a sidenote, I know we want to keep the script. Please don’t feel married to the text underneath if you have a better way of incorporating that. In addition, there will inevitably be areas where we will use the logo without the “Court Reporters, Inc” beneath it.

2013-07-15 15:13:20 UTC
Mkens

Mkens:

It appears that the script is some variation of “CITADEL” font. Court Reporters Inc appears to be Times New Roman with the first letters one step larger, spaced out. Hope that helps.

2013-07-15 17:21:53 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Hi Mkens,

Thanks for the effort.
It’s indeed Citadel. From a quick look the only variation I see is the spacing. Times New Roman is definitely not from this ‘time’ in my opinion, I’ll find a fitting font, or design one myself.
You’re helping us a lot, and that’s great.
So that out of the way: Let’s design!

Wouter

2013-07-15 20:23:47 UTC
Paco

Paco:

Thanks Mkens and Wouter for all the explanations about the font. You have made the work easier!

2013-07-16 12:03:45 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Your welcome. I wanted to get this out of the way, because the budget is quite limited. So now we can put our time in designing something great, instead of fiddling with the font.

2013-07-16 20:57:29 UTC
Mkens

Mkens:

 photo coverredacted_zps5b383afd.jpg

http://i1360.photobucket.com/albums/r653/mkennedy85/coverredacted_zps5b383afd.jpg

For all you talented designers, here’s a little more information for you to be able to get a feel of what the application is. Pretty boring stuff, but your work will be what makes the page noticeable :)

The border will be redone following the completion of the Logo, most likely contracted with the winner :) It’s quite…antiquated.

2013-07-17 17:51:35 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Oh my… There’s a lot to be done by the winner… Thanks for the heads up ;-)

2013-07-17 20:28:16 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

To all designers: The client would preferrably like to see the logo icon to be to the side of the text, not above or below.

2013-07-18 07:20:26 UTC
Abozaid

Abozaid:

Thanks Wouter!
You always show a positive spirit of work.

2013-07-19 13:54:47 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Thanks buddy!

2013-07-19 22:14:51 UTC
Mkens

Mkens:

Dear designers,

As you can see, the shortlisted entrees have been fairly simple in nature, all revolving around some shape of grape leaf. When I first set out on this competition, I didn’t know that would be the direction I would want to go, but it seems to be the most attractive option. As always, thank you for the submissions thusfar, and I’m looking forward to seeing you work :)

-Matt

2013-07-22 22:32:50 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Hi Matt,

I don’t want to be pushy. I just want to remind you that within two weeks after a competition closes a winning design should be selected. If a client fails to do so the competition is forfeit. The money then goes to logosauce to maintain the site and you wont get your design.

This was just a reminder. I understand it’s hard to select a winning design with so many good entries.

Good luck choosing one.

Regards,

Wouter

2013-08-16 22:38:03 UTC
Paco

Paco:

Hello Mkens:
I agree with Wouter. It would be a shame that you could not have your design and the prize can not be delivered to the winning designer, after much effort expended.
Thank you for your understanding.
Best regards,
Paco.

2013-08-17 10:55:08 UTC
Mkens

Mkens:

Thank you all designers for you submissions. You all have made this process a very enjoyable experience. I commend both Paco and WouterZ for their exceptional communication and professionalism on this site.

2013-08-19 20:24:57 UTC
Paco

Paco:

Thanks Matt for choosing a winner and also that you have chosen my entry. I know that the decision has been difficult as there were very good competitors, especially my friend Wouter with his great leaf design.

2013-08-20 07:38:33 UTC