Kennedy Court Reporters
Close: 05 August 2013
Winning entry by ... Paco
I’m trying to update a tired look for a family run business. We’re a boutique court reporting agency that caters to local government agencies and law firms in the southern California region. Since it’s creation in 1976, the theme has been script and pastels. I’d like to stick with some of the tradition with the script, and ideally use the font we currently use, but add something as far as an icon or, for lack of a better term, logo; something beyond the name “Kennedy” to associate with our business.
We’d like the logo to be in the theme of a grapevine/grapeleaf/vineyard, without having our audience think that we’re a vineyard ourselves. We want it to stress elegance and professionalism, modern and classic; although our profession is all computer based now, it is rooted in pen and ink stenography. That was the thought behind the original “logo.” I want to take these concepts and make it contemporary.
If you’re wondering why the vineyard theme, the owner dedicated the the business’s profits to helping others in the community, bearing in mind the bible verse:“I am the vine, you are the branches…”
What we need is an icon that ties into that theme. We’d like to keep the current script; it’s been on our transcripts for over 30 years, so we need to maintain that sense of continuity We’re open to choices of color; although all current business cards and materials use the hunter green featured on the website. Keep in mind this will also have to look good printed on black-and-white transcripts.
The product would be placed on business cards, a revamped website, promotion materials, and legal transcripts to be filed with the court.
www.kennedycourtreporters.com would be our current website. This will also be undergoing some retooling. Additional work will most likely follow with completion of this project with further design of our transcript cover pages and website materials.
I realize I’ve put a lot of constraints on the project, but the end result ideally would embody all of the above with a contemporary feel.
Law firms, insurance companies, paralegals, judges, etc.
Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.