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Competition: #1580
Client: FBP
Open: 17 May 2013
Close: 07 June 2013


Guaranteed Prizemoney

Winning entry by ... Paco


The Brief

We are a Video Production company expanding into the Creative Agency industry, and we’re looking for a logo that could be utilized for both our Corporate Tech Industry and our Creative Agency side.

This logo will be our Brand.. for our videos (bumpers & watermarks) as well as our website and business cards, possibly crew T-shirts.

We do not want the name “Fatbelly” to be literal at all. Meaning no actual Fatbelly’s. We are leaning towards referring to ourselves as “FB” or “FBP”(AKA – Fatbelly Productions) We like simple and clean yet original and powerful imagery that could represent us as a .. Visual Storytellers, Inspirational, Creatives, and a Established Agency.

FBP are storytellers… now AND in the future.
We focus on community engagement and creating excitement, buzz,
while entertaining our audience.

We dont use marketing “speak”…
we are not stuffy and boring or cocky!

FBP is open, we collaboratively have real “value”.
Our approach to every single project is unique, and we have a sense of energy.
The bottom line is “creative freedom”… its our asset as a company.

We’d like to have a 3D logo and 2D version if possible.

Words that best describe us as a company:

  • Solid
  • Trust Worthy/Dependable
  • Creative
  • Clean/ Clear
  • Flexible
  • Supportive
  • Independent
  • Motivating
  • Energetic
  • Beautiful
  • Modern and Timeless
  • Worldwide

Target Audience

1. Creative Industry

  • Brands
  • Ad Agency’s
  • Creative Professionals

2. Corporate Tech Industry

  • CEO’s & High Level Execs, Sales, Marketing, and PR teams.
  • General Consumers Audience

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16

3 buries


Comment buried...

I apologize for my previous nonconstructive comment FBP.

2013-05-17 08:26:08 UTC


What’s a better time frame? New to this thing obviously.
Thought a month was realistic for a professional… Who has multiple projects goin on.

2013-05-17 15:00:37 UTC


Seems, as a general rule, the two week time frame tends to get the most activity – especially when the client is involved with feedback. When it’s much longer, we tend to put it off ‘til the deadline gets closer. I think we may be procrastinators. Unless there’s a sense of urgency, we’ll put other projects first. (Just my point of view, of course.) But don’t worry, you’ll be fine — the more you participate, the more likely designers will as well.

2013-05-17 15:04:16 UTC


Marcee, thanks for your feedback on timeframe. We’ll look into shorting the comp timeframe, just wanted to give creatives space to do their work. I do appreciate your non-aggressive feedback. It’s that kind of communication & relationship building that will keep clients & business coming back to you.

2013-05-17 15:18:26 UTC


Thanks Maureen! We appreciate the kind words.
We try to keep things on the positive over here while giving people space to do the best work possible.
Thx again.

2013-05-17 15:26:45 UTC


to 12 to 17 days is sufficient

2013-05-17 16:51:40 UTC


Thanks Estween! We appreciate the feedback.

2013-05-17 16:59:34 UTC


Hey Zene. No worries. Thx.

2013-05-17 21:31:44 UTC


Client has asked us to change closing date to the 7th June. That’s 3 weeks from start folks.

2013-05-20 23:13:31 UTC


Thx Logosauce! We appreciate the adjustment.

Designers.. we’re listening. Hopefully this is a better time-frame for everyone. Good Luck. FBP Team

2013-05-20 23:52:16 UTC


Plenty of time! Thanks for making the change!!!

2013-05-21 02:12:55 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Thanks FBP and Digger!

2013-05-21 14:41:40 UTC


Great !!!

2013-05-22 22:21:53 UTC


Hello FBP:
Now you have a lot of designs, maybe a little bit of feedback would be very helpful. Or maybe shortlist some entries… Thanks!

2013-05-29 09:43:11 UTC


Hi Everyone! Great logos!

2013-05-29 22:02:55 UTC


We shortlisted a few

2013-05-29 22:03:11 UTC


We liked the abstract designs.
Not Literal designs appealed more to us.

2013-05-29 22:04:17 UTC


Please take a look at my entry :) #115103

2013-06-05 13:52:10 UTC