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Hyundai of New Bern

Competition: #1518
Client: colonial
Open: 29 December 2012
Close: 14 January 2013


Guaranteed Prizemoney

Winning entry by ... Santy


The Brief

Hyundai car dealership looking for a fresh new look. Corporate Hyundai regulations prohibit usage of the “Flying H” corporate Hyundai symbol in conjunction with individual dealer name. Logo will be used on employee uniforms/shirt, plus all collateral items such as business cards, paychecks, etc. Therefore, color scheme needs to be limited to three or fewer colors. Client hasn’t spcified a preferred theme or concept, but less is more. Looking for a clean, sleek look.

Target Audience

General market car buyer, P25+.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16



the dealerships legal name might help

2012-12-29 02:57:43 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

David, It might be this one… http://www.hyundaiofnewbern.com/ ;-)

2012-12-29 08:19:12 UTC


It would be Great to see some entries on the Shortlist!

2013-01-10 22:09:39 UTC
WouterZ - Dutch Designs

WouterZ - Dutch Designs:

Congrats to Santy to the win and his nice clean design.

To the client I would like to say:
I don’t want to be rude, but two weeks of silence and then asking me to change the colors 15 minutes before selecting a different design as the winner, while I provided you with tons of images in different colors and applications does seem strange to me.
I’m talking about your comment on design:
I’m quite displeased to be honest.

2013-01-16 21:33:35 UTC


WouterZ – You are not rude at all, and to you I do want to apologize for several reasons. First, our company has utilized this site before, yet I am new to using it and wasn’t fully aware of certain protocols and expectations. I opened up the contest and awaited entries, assessing them each as I went along, passing them to my client. I did not provide feedback, as I simply was gathering the information. That was my first error; I understand now that feedback is expected and the artist deserves some interaction throughout the process, and that I am expected to add favorites to a shortlist. Second, and my biggest apology is regarding asking for changes and then choosing a different winner shortly thereafter. I was sitting with the marketing manager of the dealership when I was requesting changes. Not long after that, the owner of the company came in and told us revisions to the logos on our shortlist weren’t necessary because he had his mind set on a certain one. I was extrememly disappointed, and I absolutely would not have asked you to provide additional work it I knew he would come in and circumvent the process. Your work was beautiful and greatly appreciated. (And not for nothing, I wanted to utilize one of your designs.) Please accept my sincere apology.
@thatguycraig: I understand how I executed this competition may have presented a careless attitude. However, I do appreciate the hard work you do, and I admire & respect what you guys do for a living.

2013-01-17 16:09:37 UTC


happened to me a couple of times, this is a competition and nothing is written in stone until you put a winner, I’ve been surprised too. But understand something “we are competing” and that things can happen. would be useful if each client understands the process of interaction with designers because it suits you to get a better result.

2013-01-17 16:24:34 UTC


Agreed, and you’re absolutely right about the feedback benefitting the client as well. I now understand the process better and will definitely use this resource more efficiently!

Thanks for the comments, I appreciate them along the learning curve to help us out as well.

2013-01-17 16:45:29 UTC