Close: 12 December 2012
Winning entry by ... WouterZ - Dutch Designs
Coast Bearings are a new company based in the North East of Scotland.
We supply engineering and agricultural parts to the local area (Banff, Buchan, Morayshire) and to the local industry: farming, fishing, quarries, distillers.
We supply a range of goods including bearings, belts, sprockets, hoses, nuts, bolts, etc.
A common issue for local customers is that the geography means delivery times of several days, which we aim to minimise by holding goods in stock, arranging quicker deliveries by using our own vehicles and providing a call-out facility to deliver service when required (e.g. farmers harvest all night, fishing boats require parts whenever they arrive at land).
So, local, prompt, friendly service is a company standard.
Since this is a new business, we need an eye-catching logo that can not only be used online and on business cards/invoices/stationery but also on a large display signage and vans/pick-ups.
The logo needs to be simple enough to be easily identifiable, as most customers are likely to see it on a vehicle first, with enough character to make an impact.
The logo is likely to drive the company colour scheme and website, so there are few restrictions on this front. Ideally, a logo that encompasses our geography (on the coast) and purpose (bearings, etc) would be perfect, but the name has to be identifiable since we are a new venture and nobody knows us !
The logo needs to appeal to the man in the street as initially the delivery van will be the main source of marketing. As an alternative to buying a bright orange van, we need a logo that is bright and smart enough to be readily identified as Coast Bearings.
It needs to reach the families of the farming and fishing community, to allow word of mouth to promote our business as much as we do.
Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.