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Building Castles

Competition: #1484
Client: gkruithoff
Open: 05 November 2012
Close: 19 November 2012

$300.00

Guaranteed Prizemoney

Winning entry by ... uvinart

Large_logo

The Brief

The Organisation

Building Castles is a new charity in Australia aimed at supporting genius children.

The catch is that all kids are geniuses, just not in the ways most academic based school curriculums define them. Building Castles believes that children become what they imagine themselves to be and not what they are taught through mere reason alone.

Classical education seeks to refine the reasoning/logical process of thought and subsequently much of a child’s creativity and lateral thinking is lost. Building Castles seeks to provide children opportunity to engage in experiences larger than their world and foster a greater sense of creativity, ingenuity, design, entrepreneurship and confidence in a range of practical, artistic, environmental and sporting areas.

The basic idea is to lay foundations in a child’s life so that they can build castles in the sky!

The Logo:

There are not many boundaries to this competition. The very nature of the organisation lends to a very creative, free flowing, artistic design, but having said that there are a few things I’d like to note.

  1. I’d like it to have the design of a castle involved. I have no concrete ideas yet of how that design should be incorporated, but it should include an easily recognizable castle design.
  1. While principally allowing for an organic design, I’m still partial to strong bold lines and simplistic designs.
  1. It should be colourful!! It should represent imagination!!! It should represents dreams! I really am looking for something uniquely creative and hope that I’ve given enough to work with.

If you have any questions, please let me know.

Target Audience

While principally the target audience is pre and primary age children (0 – 12), the logo has to have a corporate appeal for potential sponsors and partners, as well as engaging with parents and care givers.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16

pablotech3000

pablotech3000:

reading, I imagine a castle out of a book, ….. as books 3d pop up ….

2012-11-06 02:06:38 UTC
gkruithoff

gkruithoff:

HI all,

Ok, so instead of making comments on each one individually let me make some overall comments.

- most of the fonts i’ve noticed are too plain and corporate to really appeal to the younger audience. I’m looking for something that is a cross between what i’ve seen here and cartoon. A few have attempted to do that, but is not quite what I’m looking for and I might make individual comments direct to those designers.

- I like that all designs have used the castle in it and some have done so very cleverly, what i’m looking for is something more free flowing and organic in your design instead of something so obvious.

- The use of clouds is a good touch, but i haven’t found yet one that really captures the exagerated and freeflowing form i’m looking for.

I will attempt to make inividual comments where designers attempt to incorporate my suggestions

Thanks again.

2012-11-16 11:33:07 UTC