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Ballam Park Little Athletics Club

Competition: #1479
Client: gkruithoff
Open: 01 November 2012
Close: 15 November 2012


Guaranteed Prizemoney

Winning entry by ... Fontana


The Brief

The Organisation:
Local Little Athletics club to promote health and fitness among children aged 5 to 16 through participation in track and field events and competitions.

The Logo:
We need a fresh logo that incorporates the ideas and common graphical representations of track and field athletics with a more 21st century spin. The logo should be a new generation emblem. It should incorporate both the look and feel of a prestigious and professional athletics association but with the vibrancy and edge of a younger culture.


  1. It must be made only of or predominately of the two club colors: bright red and royal blue. The exact color does not matter, as long as it is in the spectrum of bright red and royal blue. However the winner should note that the appropriate codes for the exact colors used will be required.
  2. It must incorporate the words ‘Ballam Park Little Athletics Club’ somewhere either within or below the logo.
  3. We are looking for a logo emblem, not merely stylized wording.
  4. Submissions should also be made in a completely royal blue color that will be used on the uniform. However, we are predominately looking for a FULL color logo first and foremost.

Target Audience

Families of children aged 5 to 16.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16



Can we incorporate initials BPLAC or just BP in the logo ?

2012-11-01 09:33:57 UTC


Yeah absolutely! Thats fine :)

2012-11-01 10:38:25 UTC


Great competition !!!

2012-11-01 17:59:03 UTC


Yes. Can be a great designs here :)

2012-11-04 15:53:45 UTC


Hi all,,

thankyou for your entries so far. only five down and already I know it’s going to be a tough choice – i’ve added comments to all designs, but let me add some overall ones.

1. The logo design once on a t-shirt is an important thing to note. Our logo’s are placed over the heart on the top left corner of the track shirt so finer lines aren’t going to work as well as simple bold designs.

2. The use of stars i’ve noted in one design i hadn’t considered before but is something that immediately grabbed me. Not saying that it’s a requirement of the design, but being an Australian based club, the stars are a great representation of both our country (see flag) and the children themselves. just food for thought.

3. Several of the entries attempted to capture the child facet of our target audience, and I think that’s fantastic. The club is only run for children, and combining the smiling face, or stars, etc is a great idea.

Thankyou all very much for your help!

2012-11-04 21:59:13 UTC


Thanks for your feedback. It help us to work better on your design.

2012-11-04 22:28:28 UTC