Close: 20 October 2012
Winning entry by ... EstweenOnFire
This is a new, modern, unique brand that is aimed towards changing the fashion industry and the plain t-shirt. The idea is to create shirts that are customizable and recognizable from their pockets. All sorts of different colors, materials, and different fabrics will be used to make up the pockets on the shirts. Furthermore, the client will be able to pick if he/she wants to color of the collar to match the pocket, or if he wants the sleeves to be the same materials as the pocket. It is all up to the client. The brand is looking for a young, hip feel to the logo and something that will draw in attention and wow the customers while staying clean and professional.
The idea behind UrbanPockets is that anyone can express their sense of fashion by choosing the shape of their pockets, the fabric, colors and a variety of placement styles in order to represent their own fashion sense without being guided by societies idea of what fashion should be. Feel free to express yourself in any way you see fit and remember to not hold back. Our t-shirts are designed to be a representation of your individualism and creativity and therefore the sky is the limit when you decide to design your UrbanPockets shirts!
Would love to see colorful stitching involved in the designs somehow maybe with a font or something more creative. Also, since the idea is based mostly on pockets would like to see a pocket worked into the text or the logo somehow!
The logo is aimed at the companies clients which are likely to be in the 18-29 range. And directed mostly towards men but unisex is also good. The audience is towards a younger crowd that is interested in fashion, customization and being trendy.
Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps or Adobe Photoshop file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.