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Ultimate List

Competition: #1453
Client: AnalogX
Open: 23 August 2012
Close: 22 September 2012


Guaranteed Prizemoney

Winning entry by ... Deutsch


The Brief

Hey LogoSaucers, I’m back with a new logo need – but this time I need something a bit different than I’ve done in the past. We have an up and operating business called Ultimate Consignment (UC) – you can check it out at:


And before you ask, yes, that logo is from LogoSauce as well. ;) We’re working on a sister site to UC called Ultimate List (UL). In a nutshell, it’s very much like a craigslist on steroids – it still keeps the simple and clean process that made craigslist great, but it address all the things that make it suck. While UC will list merchandise on UL, at it’s core UL is open to anyone and everyone who is looking to buy or sell used goods. With UC, our goal is very much about reuse and recycle, and the idea that you can run a business and do some good at the same time. UL has much the same mindset behind it, we just want to make the process that craigslist started and make it better and more modern.

So, from a logo standpoint, it would be nice if the UL logo as synergistic to the UC logo – but it’s not required. Ultimately (haha) if we find a logo that we like that has no relationship to the UC logo, we’ll pick it. And I should also point out that I mean synergistic, not that it is a modification (or contains) the UC logo – if a logo does that, it will have to be pretty amazing to make it. From a style standpoint, I’d prefer something more monochromatic than something with gradients, etc. Black and white is nice but no better than color, so don’t limit yourself on that front. It should be a bit professional and hip, and ideally be clean enough to be able to easily be represented as an icon (ie, 32×32 pixels).

As with my past competitions, I’ll be posting on the main thread around once a week highlighting any submissions that stand out to me, as well as the specific elements that I like or directions that I think might be interesting to go in.

Target Audience

Our audience is the same as the general craigslist user, so probably a bit more women than men, and in the 16 to 34 age range. People from all walks of life, looking for anything from a cheap Frisbee to a high end designer couch.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16



Ok, first off, great first batch of logos! Thanks for everyone who has submitted so far, hopefully this will feed more inspiration…


Really like the clean look of this logo, plus the optical illusion of the up arrow formed by the background – very clever! I like the choice of font for the U and the name, and would very easily make for an highly visible and bold icon, etc. I like the slight connection with UC that the up arrow tends to make me think of, but not so in your face that it looks just like a variation of the original.


An interesting, bit smoother take on the logo – this conveys the whole concept of a list very well. I like the subtle U formed by the upswing up the logo and the L from the overall shape. Colors (or lack thereof) work really nicely with this as well, giving it a much more subtle and understated look.


Nice use of color to contrast elements, and an interesting take of choosing a quote bubble instead of the traditional list. I like the empty space being used on many of the logos like this one, that gives a much cleaner/elegant feel.


Great work integrating both of the U and L in a clear manner, without being overly obvious. Very clean and simple, yet still definitely conveys the whole list idea.


The choice of font and color really make this one work, without either it wouldn’t be nearly as compelling. I page with the fold over doesn’t convey list as much to me as some other elements, but with the word list as part of it, it’s pretty obvious. ;)

One side note – the Buy/Sell/Explore tag won’t be used with UL, so I wouldn’t recommend incorporating it in any designs.

2012-09-03 07:03:45 UTC


It seems to me, that you are looking in the logo for something that you don’t need at all.

2012-09-03 07:24:10 UTC


Like these?





2012-09-04 04:01:36 UTC


Noooo…. don’t tell me you like this opera gesture?
I think we should be really more creative than this. Again. C’mon. Designers?

2012-09-04 11:33:21 UTC


Talien: I’m open to any logo, and it doesn’t need to have any particular element in it, but if I’m choosing between two logos that I like equally well, and one is cool but doesn’t have anything to do with UL, and the other has some list element to it, or post or whatever, then I’m going to pick that one, because when people see it, it conveys some additional information to them. But, if one logo has nothing to do with name, but I think looks cool, then I’ll pick that over one that has all the elements in it but isn’t as good.

2012-09-06 01:06:42 UTC