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Haircare Online Direct

Competition: #1336
Client: Alex007
Open: 09 January 2012
Close: 02 March 2012


Guaranteed Prizemoney

Winning entry by ... Davidoff


The Brief

Hi Guy’s

We are a newish multi-channel (Shop front & online) Retailer specialising in Professional Salon Haircare (core business) also with a Hair Salon as part of the physical store

80% of our turnover comes from Retail of Haircare Products (instore) and 20% of our turnover from Hairdressing Services

We are currently launching our online store. The new logo is also to be included on our existing store to reflect both our current and new business model

Our old logo really wasn’t much of a logo so we are keen to start with a blank canvas

Red; Pink and White are our main colours currently used

90% of our customers are female

Typical target market is working female 27 to 35 years of age

Our customers seek quality;
They know what they want which are brand names;
They often need advice and recognise we are specialists in this area;
They love that we stock all their favourites (broadest range) and they love our great prices

They seek convience and simplicity of transaction

Hope this helps..

Comments Rssfeed16x16



Extended at request of the client.

PAID (7TN27…WU717423S)

2012-02-21 04:00:10 UTC