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Tongue -N-Chic Dental Boutique

Competition: #106
Client: Elijah
Open: 14 August 2007
Close: 05 September 2007


Guaranteed Prizemoney

Winning entry by ... gratargn


The Brief

I am creating a completely digital/paperless high tech dental office that combines general dental care with head/neck med spa services, that go beyond western medicine.

The interior design is warm with natural “green” material like bamboo flooring etc… and Since more than 1 in 3 Americans use some form of alternative medicine, according to the National Center for Complementary and Alternative Medicine, my desire is to provide them with an office that has calming and relaxing atmosphere that is earth friendly.

The target audience is Boomers to Millenium Gen age 21-65.

Logo’s objective is to brand the company, be different, and tell the client that we are a dental office/spa to stay looking younger and healthier.

Please – No floating Tooth or smiley tooth holding a tooth brush dancing. Not my style. Most target audiences have had bad experiences and unpleasant memories about dental care and that it is also very expensive. I would like them to see it as I do where it can be a place where the audience comes to improve themselves first with healthy smiles then up to the next level to a beautiful smile that is affordable.

The Med-Spa plastic surgery part of my practice is limited to the head and neck: acne treatment, laser hair removal, photofacial rejuvenation, botox etc… The problem is most Dental offices that are Spas are sterile looking, cold and snobby and expensive that only the wealthy can afford.

I want it to be the Nordstroms/Target of dental spas not the Prada, Macy, or Neiman Marcus of dental spas. Like Lipton pure leaf tea, pure protective antioxidants from naure… tea but not earl grey or etc…

The logo should be simple and imaginative and friendly.

Look, you only have 1 life to live; Smile and the day goes better, smile and the whole world smiles at you, who knows you might even make a friend today.

Comments Rssfeed16x16



Congrats mate

2007-09-19 21:31:43 UTC


Congrats on the win!

2007-09-29 00:22:39 UTC